ink and pxl Brand Identity Guidelines
ink and pxl · brand standards
Brand
Style Guide.
Style Guide.
Design-forward, direct, and unapologetically bold. This guide defines how ink and pxl looks, sounds, and shows up — everywhere.
inkandpxl.com
01 — Brand Identity
Who We Are.
ink and pxl is a print-on-demand merchandise and design brand. We sell T-shirts, mugs, stickers, and downloadable design files — all built for people who want their gear to mean something.
Every design is built print-ready from day one — optimized for DTG and print-on-demand production. Design-forward. Direct. Unapologetically bold.
02 — Logo & Wordmark
The Wordmark.
On dark — preferred
On light
On brand red
On dark gray
Do
ink and pxl
Always lowercase
Spaces between all words
Don't
Ink And Pxl
INK AND PXL
Ink&Pxl
03 — Color Palette
Colors.
Brand Red
#DF0335
Primary
Off-White
#F1F1F1
Primary
Near Black
#1A1A1A
Dark Surface
Dark Gray
#3D3D3D
Secondary Surface
Light Gray
#F5F5F5
Backgrounds
#DF0335 Brand Red and #F1F1F1 Off-White are primary. Use Near Black as the default dark surface. Light Gray for backgrounds and product tiles.
04 — Typography
Type System.
Wear What You Mean.
Premium DTG Printing. Ships Fast.
ink and pxl makes bold, print-ready designs for people who want their gear to mean something. Every file is built for DTG and print-on-demand from day one.
05 — Design Specs
Print Specs.
SVG Print Canvas
2000 × 1235
px — standard print dimension
Primary Font
Kanit
700 · 500 · 400 weights
Brand Red
#DF0335
Brand Off-White
#F1F1F1
07 — Brand Voice
How We Sound.
Do
Direct and benefits-first.
"Ships in 3 days. Feels even faster."
"Ships in 3 days. Feels even faster."
Don't
Filler language.
"We are very excited to be able to offer you..."
"We are very excited to be able to offer you..."
Do
Confident and specific.
"Comfort Colors. Heavyweight. Printed to last."
"Comfort Colors. Heavyweight. Printed to last."
Don't
Vague superlatives.
"The best designs on the internet."
"The best designs on the internet."
Do
Brand-focused copy.
"ink and pxl ships..." not founder-forward framing.
"ink and pxl ships..." not founder-forward framing.
Don't
Em dashes or double dashes anywhere in copy.
08 — Products
What We Sell.
T-Shirts
DTG-printed, print-on-demand
Mugs
Ceramic, full-wrap print
Stickers
Die-cut, weatherproof
Design Files
Downloadable, print-ready
DTG Printing
Print-on-Demand
Screen Printing
09 — About
The Brand Story.
About
Ink and Pxl started the same way most good things do: someone sat down, got to work, and didn't stop.
It began with a desk, a genuine love for design, and a simple idea: that great t-shirt graphics shouldn't be hard to find. So we started making them. Logo after logo, design after design, built for print and ready to wear.
What started as a personal creative pursuit grew into something bigger. Today, ink and pxl is a destination for t-shirts, mugs, stickers, and downloadable design files made by a creator, for creators.
What we're about
We're not a big-box brand. We're designers first.
Every product on this site is built around one standard: it has to look good in real life, not just on a screen. Clean lines, sharp detail, print-ready quality. That's the baseline for everything we make.
Who we make this for
We make merch for people who give a damn about design.
Whether you're a print-on-demand seller looking for ready-to-use designs, a small business owner after something that stands out, or just someone who wants a tee worth wearing, you're in the right place.
The work speaks
No filler. Just solid designs, quality products, and a store built by someone who actually cares about the craft.
T-shirts · Mugs · Stickers · Downloadable design files